Crisis Communications for Pfizer

As I mentioned in my previous post, in this blog I will be focusing on Pfizer Pharmaceuticals. I will try to apply the information I learn from the textbook and in-class discussions to developing crisis communication strategies for Pfizer. For example, Professor Laskin explained that crises can be caused by an outside or inside error (deliberate or not). Pfizer, for example, can potentially face crises from such inside causes as drug related deaths and from such outside causes as network hacking resulting in incorrect drug pricing.

Welcome

Greetings Readers!

It is with great excitement that I am debuting my first ever blog. I am an avid social media geek with an addiction to Facebook and Twitter (hhitchen31), but have never made the leap to blogger. For the next fifteen weeks, the duration of my crisis communications class at Quinnipiac Univeristy (see below for disclaimer), I will be taking a critical look at Pfizer Pharmaceuticals from a Public Relations standpoint.Our assignment is to choose our dream company to work for and since Healthcare PR is my passion, Pfizer is my dream. I hope you all enjoy what I have to say!

This is a student's blog for Crisis Communication class at Quinnipiac University. As such, I as the author of this blog make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis. Opinions expressed on this blog are Holly Hitchen's personal opinions and do not represent opinion of the Quinnipiac University or opinion of the instructor of the class.