Crisis Communications for Pfizer

As I mentioned in my previous post, in this blog I will be focusing on Pfizer Pharmaceuticals. I will try to apply the information I learn from the textbook and in-class discussions to developing crisis communication strategies for Pfizer. For example, Professor Laskin explained that crises can be caused by an outside or inside error (deliberate or not). Pfizer, for example, can potentially face crises from such inside causes as drug related deaths and from such outside causes as network hacking resulting in incorrect drug pricing.